SCW began its humble journey in 2013, when I bought the domain from an Indian ICANN accredited registrar.
SCW from the archive of Way Back Machine
Within a few months of sprinting on the Web, the site appeared favourably on SERPs for some of the keywords that were toughest to rank even back those days. Thanks to our research, understanding of target audience, well-written content and ‘then-relevant’ SEO strategy.
Next follows a host of leads, mostly from independent and small businesses needing rank worthy content. Unfortunately, 99% of them remained unconverted, either becuase of unmatched pricing expectations between SCW and ‘could-have-been’ client, or the conversation did not proceed for unknown reasons.
One of the early versions of SCW website
Then, we received our first major client from a Kolkata-based digital agency providing web design, development and SEO services. They partnered with us for several years for SEO content writing services (both for their in-house and client projects) that included blogs, articles, short form content, website content, product descriptions, press releases, social media content and more. We are no longer associated with them, but we were with them every step of the way during their first major journey of creating impact through content. Today, they are one of the most recognizable agencies in India. Notably, Clutch Recognized them as best developer in India few years back.
Gradually, the client list grew to an impressive state. We served small businesses, mostly from India and US, helping each of them grow their organic traffic using rank-worthy SEO content writing services. For example, an Oklahoma-based client serving auto industry saw impressive resturns on their SEO content spend. The content written not just ranked more favourably on Google and Bing, but also converted curious visitors into active paying clients, sparked meaningful discussions, attracted qualified followers, and best of all, positioned the client as a trusted, more accessible source of getting help.
A Gurgaon-based digital agency also partner with us for most of their in-house and client content projects. We remained their first choice of content that worked, for nearly 7 consecutive years. Some of the fastest growing IT companies in India (two of them having multi country presence) worked with us for their in-house content requirements, one for their SaaS product and the other for a service. The emailers, blogs, user manual etc., written not just met, but exceeded their expectations. Besides these fragmented examples, we served clients across lifestyle, jewellery, tyres, food, construction, travel industries..and the list just goes on.
Slowly, we shifted our interests to other projects and SCW did not get the focus it deserved. The limelight diverted to other interests, leaving SCW in a state of slumber. With no new content and movement whatsover, the site steadily slipped into page 2, 3, 4 of SERPs and as you can guess, disappeared completely.
In 2024, I decided to revamp it altogether, with a new stategy that’s completely aligned with the expectations of today’s clients. We were front runners in the industry and had grown seeing nearly all major developments it undewrwent. The point is with so many years of experience and expertise, we are perfectly positioned to serve our clients, no matter the complexity, be it constantly shifting customer priorities or survival threats posed by AI content tools.
That’s it. I will keep this page updated with new milestones. I think ‘About Us’ page is best presented as a story rather than with walls of flashy and distracting illustrations, unrelating blocks and all. Infact, I have seen it works wonders for most of my clients, so I did the same for SCW too. Hope you like it! For any questions, don’t forget we are a page away!
Regards,
Robi – A team member of SCW.