In the digital landscape, anchors provide direction, relevance, and clarity so that the busy online readers with shifting attention span remain engaged, and visit their intended pages by making an informed choice. 

The anchor text has been long here, is one of the most talked-about topics among digital marketers (all stakeholders included), and it has its share of reactions – good, bad and mixed. But its relevance, although some will argue, is not diminished. It has always been, and still is, one of the strongest ranking factors in the SERPs. 

So, an anchor text is basically a text (a word or set of words) that can be clicked. Upon clicking, the user will be directed to another page within the website or to an external website. The highlighted text carries a clickable link that gives you an idea about if you click it, where you would eventually land. 

Let’s take an example! 

“Find the best SEO content writers, who do not need AI tools for writing” 

In this above instance, “the best SEO content writers” is hyperlinked and is anchored. The link is (http://www.seocontentwriter.in) but you do not directly see the entire URL, rather you see highlighted words which you can click.

So, what does the anchor do here?

• It allows you to click on a certain link (our homepage in the example) 
• It gives you an overview of what to expect if you click on it (find the best SEO content writers) 
• It is highlighted (underlined meaning a link is in here) 

A video example follows –

Other than hinting what’s in it for a user, it also helps search engines understand the context and relevance of the linked page. Anchor text when used legibly improves user experience, and rankings; but overdoing it kills the overall effort. Manipulating anchor text is penalized and undermining it equals missing opportunities. 

The post What is an anchor text in SEO writing? (with example) appeared first on SCW (seo content writer.in).

If your answer is NO, kindly read this article. 

The next few minutes of reading may open new revenue-generating opportunities for your business.

Many small field service product companies are not taking full advantage of the Internet. This means they are missing on new leads, prospects and ultimately paying customers – every day, and in a huge number. 

It is an entrepreneurial tragedy that people who spend too much personal time on the net, neglect net’s power to boost their own business. #Entrepreneurs #contentstrategy

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Just a brief look at analytics will reveal people are constantly searching for FSM products on Google, with some keywords generating as much as 1k to 10k search volume worldwide every month. 

This is just a small instance. If you try the keyword ‘FSM’ or ‘Field service management’ with popular variations, I’m sure you’ll have promising data waiting to be explored. 

Many of the searchers must be in their final phase of making a purchase decision. If they can’t find you online, then what? Your competitors, who enjoy a popular online presence, will find them – making you lose a sale that could be yours.  

What’s making FSM entrepreneurs missing the online bus? What is stopping them? 

Let’s start with some questions. Questions that refuse to die and keep small field service management companies away from online platforms. 

1. As a small business owner, I have many priorities. One is to limit unrealistic expenses. Online services, being costly, don’t necessarily make a sense to me, as of now.

Cost factor governs everything I know. But downplaying online services citing cost reasons is not a practical thing to do. Online marketing is not expensive. In most cases, it is affordable than traditional advertising. 

A website, for example, is a small one-time yearly investment that keeps you connected with opportunities you never knew existed. It gives you worldwide coverage and keeps sales door open even when you are sleeping. Is this achievable with traditional advertising, such as if you buy Tv or Radio slots? No.  

Having a popular digital presence is not costly, and with easy access to digital platforms including social media where your audiences gather, your opportunities for growth exceed, your liability to spend lowers. 

2. I am too late for it. The Internet is not my cup of tea. 

There’s never a good time to get started with content marketing for your field service management. Of course, the market is competitive, but it does not mean you can’t make a cut. Even the old players fail if they lose consistency and new players spring up if they commit to a realistic strategy. It’s all about how you do it, when you do it and whether you do it with your full mind or not. 

3. Even if I start content marketing for my field service management product, how will I measure its effectiveness? 

With access to tools that provide actionable insights to your content performance, you are always in full control to continue or suspend your content investment. Although I believe it is always important to wait before you make a major decision.

4. Will I get quick results or be left in the whirlwind of promises and no value?

Expectations hurt when we talk about keeping patience. Digital & Content marketing is just like any other far-sighted activity. It will not boost your happiness overnight. But growth will happen faster if you maintain an active, engaging digital presence. Things become easier if your product is so good that people will readily want to use. 

A typical content marketing campaign should continue for at least 4 months to fetch actual results, even if your budget is low. 

What did I mean by actual ‘Results’? I did not mean ranking reports, link to published content, the number of people visiting a blog. Of course, they are part of the bigger picture, whereas the actual bigger picture is people ringing your phone and making a purchase.

How to make a content marketing strategy for your field service management business? And how to ace it every step of the way?

• Identify your digital target audience

To know who you need to target online, start by looking at who already use your services. For example, if most of your orders come from home security companies, target their CEOs, CIOs, CTOs on LinkedIn, Facebook and other social platforms. Reach out to them using paid ads, bylined executive blog posts on these platforms. 

Segmenting your digital customers means knowing who they are, what are their designations, which social platforms they frequently visit to, which type of content they read, etc to name a few. 

• Build stable digital assets 

Remember audience profiling is an act in continuity, and it will evolve with time, providing more insights for better marketing decisions. 

Once you have a pretty fair idea about who your customers are, shift your focus to building digital assets. To market your FSM business, you need to distribute your efforts across all these key assets – 

• Website 
• Social Profiles 
• Newsletters 
• Online Reviews 
• Blog 
• Online reviews 
• Q and A site
• Online listings  
• Maps 
• Influencer marketing 
• Engage with your audience 

Engagement comes in the form of increased staying time on your website, comments, likes, shares and it is rewarded when someone makes some action (Real Results).

Building digital assets is part of the job done, but to gather benefits out of it, you need to actively engage with your readers everywhere you leave a footprint.

Someone making a comment? Continue the discussion.

Someone placing a query after reading your blog? Reply in a jiffy and appreciate they read your content.

Someone just viewed your profile on LinkedIn? Send them a connection request with a personalized message. 

• Make the most of your content marketing on a limited budget

You can repurpose existing content, use employee branded content, and employ field guest bloggers to write for you.

Field service content management strategy is an evolving process. It doesn’t start instantly and it should not end abruptly. Start with a clear voice, and build fitting marketing message that makes the world a better place with happy service people.

Key Takeaways  

Real content marketing for field service management application or business starts with question and activity  

Thanks for reading! Did you like this marketing guide for any field service company? Or is there anything you still want to know? Let us know in the comment section. And for assistance with content marketing for your FSM business, just remember we’re here. Make a note of our contact details and get in touch next time you want to market your product successful online. 

The post How to market your field service management (FSM) product online? appeared first on SCW (seo content writer.in).

“The Internet is populated with a never ending supply of information today. While it fills the gap of information void, what many unknowingly ignore to admit is that it is creating an information overload, meaning there is too much content to consume, but too little to actually get engaged with. ContentQnA will seek to solve this genuine problem,” says Robi Bhattacharya, content head of SCW.  He continues, “The blog will be regularly updated with a fresh set of content that will guide beginner content writers with everything they need to make a stable and successful career.” 

“From how to write content that ranks favorably on SERP to how to search for writing gigs that pays well to how to prepare a CV that gets attention and more; the blog will focus on helping new writers ace their writing skills, guide them for well-paying jobs and answer pressing questions they are likely to have in the onset of their career,” Robi further adds. 

The blog – soon to be accessible through the SCW website’s resource section- will have articles, case studies, reviews, career advices, FAQs, long form blogs, newsletters, video content and more from expert content writers and marketers who will bring in their experience and share what it takes to make one’s presence felt in the challenging profession. 

At a time when AI is not just challenging content jobs, but actually replacing them stage by stage, it is not just important but mandatory to upgrade skills and stay future proof. This new initiative from SCW should be helpful for new writers in this regard. 

The post SCW to launch a new blog to simplify learning content for beginners appeared first on SCW (seo content writer.in).

On top of it, the overdose of information is creating reader fatigue, which means creating content with staying power is tougher than it ever was.

One (proven) way to address this pressing issue is to find, and nurture your content tilt…

But what exactly is content tilt and why as a business, should you care?

We take a look!

What is content tilt?

Content tilt is a marketing term coined by Joe Pulizzi (founder of the Content Marketing Institute).

It refers to the unique perspective that makes your content unique from what’s already out there.

It’s about finding a gap in the market that no one else is addressing and using it as the foundation for your content strategy.

In other words, it is all about creating your own unique identity by focusing on original content your target audience needed, but did not get anywhere!

It is about breaking away from creating “just another piece of content.” And doing something new that’s highly valuable!

For businesses, especially those considering content services, identifying and leveraging a unique content tilt is crucial for success in today’s highly competitive digital environment.

Why is content tilt important?

• Differentiation from competition
  With so much content already available online, businesses need to find a way to distinguish their voice from their competitors. A well-defined content tilt means you’re not just adding more noise to the mix. Instead, you’re offering something truly original that your target audience can’t find anywhere else on the Web.
• Impressive SEO performance:
  Using content tilt, you can target profitable and less competitive keywords, which means search engines like Google may rank such content highly in SERP.
• Engaged audience:
  When businesses produce content that stands out, they attract a more engaged audience. Readers are more likely to share your content and become long-term followers if they feel your insights are fresh and relevant.

How to find your content tilt?

Creativity and a deep understanding of the industry are crucial prerequisites when it comes to finding your content tilt. Here’s an approach to pinpoint your tilt:

• Analyze your competitors:
  Start with competition. Check what your competitors are publishing. What topics are they focusing on? Are there any gaps in the content they’re offering? Look for areas not explored yet.
• Identify your core expertise:
  Consider what your business does differently. Do you have a particular expertise or experience that others in your industry lack? Maybe your business has a unique way of solving customer problems or a distinct process that you could potentially highlight in your content.
• Conduct keyword research:
  Tools like Google Keyword Planner, Ahrefs, Ubber Suggest (underrated but very useful for us so far) or SEMrush can help you find profitable keywords. Look for low hanging fruits keywords – terms that align with your unique perspective, while at the same time are easy to rank (preferably long tail, low competitive, high volume keywords).
• Test Your Ideas:
  Do not fully depend on a content tilt as soon as you get a calling. It is better to wait than to waste time and repent later. First of all, test different angles with smaller pieces of content. Check results (engagement rates, social shares, search rankings etc.,) to understand if it is working. keep experimenting with varied ideas until you get the promising one.

Examples of noticeable content tilts (2 inspiring cases)

Here are a few examples of content tilt that inspire and evoke attention:

• Red Bull’s focus on extreme sports: From cliff diving to skiing, flying, skateboarding…think of adventure, and extreme sports and one name that will knock the mind is Red Bull. Rather than producing generic, boring content focusing on beverages and associated lifestyle, they have developed a unique content tilt based on extreme sports and adventure. This tilt made them uniquely popular and created a loyal base of dedicated fans.
• Moz and SEO education: Moz’s content tilt revolves around high-quality SEO education. They stand out by offering in-depth, research-backed SEO content that informs, inspires, educates marketers of all maturity levels. This approach helped them become a trusted and known brand in the search industry.

Implementing content tilt into your business

After finding your content tilt, the next step is to incorporate it into your overall content strategy.

This involves creating a consistent flow of content that focus on your tilt, from blog posts to social media updates to videos. Remember, your content tilt should guide every piece of content you produce.

Now, while creating engaging content is crucial, you’ll also want to make sure it’s discoverable (get found by your prospects)

Here how to go about it:

• Optimize content headlines with focus keywords:
  Craft compelling, keyword-rich headlines that grab attention, inspires your audience to learn more about you!
• Use keywords as if they are not intentionally placed:
  Avoid keyword stuffing, and instead, integrate your chosen keywords naturally throughout the content.
• Do proper internal and external link building
  Link internally and externally by following a proper SEO strategy. Take help of experts if needed.
• Update Older Content:
  If you already have existing content, consider revisiting it to incorporate your new content tilt.

Final note: Make your content investment rewarding by finding and leveraging a strong tilt

Content tilt can elevate your business’s content strategy from ordinary to extraordinary.

By identifying a unique angle and consistently creating content around it, you’ll not only differentiate yourself from the competition, but also build a loyal audience and improve your SEO performance.

If you’re a business considering content writing and marketing services, remember that standing out starts with discovering your content tilt. In other words, since the market is highly competitive, finding your tilt surely makes sense!

Ready to explore how your business can benefit from a content tilt? Let’s talk about creating a content strategy that not only resonates with your audience but also ranks well on search engines. Contact us today to get started!

The post What is content tilt? (& how to find & nurture it?) appeared first on SCW (seo content writer.in).