333 billion!
Look at the figure. That many emails, according to Statista, were sent and received across the world in 2022. If that was not enough, the numbers are expected to reach a whopping 392.5 billion milestone by 2026.
Out of all the emails, many are written, and sent by businesses to their dear customers, welcoming them and thanking them for making a purchase, informing them about a product update, sharing a seasonal discount, or simply sending a monthly newsletter among so many other subjects of interests.
The number of eye-popping and it shows the promising impact emails have in marketing, but the real question is how many of these emails get opened, and most importantly result in a click?
Things started to appear a little gloomy here!
According to this source, the average open rate of emails are 37.65% and the average click-through-rate? A meagre 8.93%. This however should not be viewed as benchmark because open rates vary from one industry to another. Still it goes without saying that a vast majority of emails are left unread, unopened and eventually deleted and forgotten in a crowded inbox.
The Solution is here: Get professional email copywriting service!
While a perfectly worded email sounds great, whether it actually yields a positive result depends on how farily it performs across key engagement or performance metrics. Email KPIs include open rate, click through rate (CTR), conversion rate, click to open rate, bounce and unsubscribe rate, growth of list rate, sharing rate and most importantly revenue per email.
To match your expectated ROI, writing a beautiful email alone won’t help. It needs to persude them to open it, keep them engaged while they read your message, and finally make them click on that CTA button. Doing that involves careful audience research, playing with words matching your customer’s language, and gracefully keep them engaged until they perform a positive action.
Summarising the key elements of a successful email
- Engaging Subject Lines: That captures attention immediately.
- Personalized Content: Tailored messages that speak directly to the recipient’s needs and interests.
- Clear Calls-to-Action: Guiding readers to perform your desired action.
- SEO-friendly link/s to drive traffic to your site or to a specific landing page.
This is the job best done by an experienced email marketing copywriter.
By investing in skilled email copywriting service, you can enhance your email marketing performance, which will result in higher open rates, increased click-throughs, and better overall engagement.
Hire the best email copywriters
Whatever your current requirements are – whether a product update, a seasonal offer, a welcome sequence, or a monthly newsletter, we can help you prepare an email copy that feels personal and worth reading. Our key focus will be on delivering clear messaging in a smartly structured format, supported by a tone that sounds like you (not like everyone else in your customers’ inbox).
To clarify the point, rather than relying on any template, every emailer we write is written to suit your personal brand voice and audience, and also your standalone campaign goals.
Get copywriting for email marketing matching varied goals:
- SaaS updates and feature launches
- eCommerce offers and announcements
- Regular newsletters
- Any business that wants to stop being ignored in the inbox
FAQs
An email copywriter writes clear, actionable content for email campaigns. This includes subject lines, body content, CTAs etc. The goal is to get the email opened, read and obviously make revenue.
Whether you’re in eCommerce, SaaS, coaching, services, or B2B, we can help. If we think our expertise may not necessarily support your email goals, we will inform you about it upfront.
We focus on metrics like open rates, click-through rates (CTR), conversions, and reply rates (for outreach emails). Please note results may vary depending on wide-ranging factors, such as timing, nature of message, type of audience etc.
Hire the best email copywriters for your next message!
Work
Client: Email copywriting for a SaaS campaign for an MNC
Background & Need
The client offers a suite of SaaS products. They needed persuasive, conversion-focused email copy to promote one of their niche software solutions to mid-sized businesses across multiple regions.
What We Did
We collaborated closely with their product and marketing teams to understand their SaaS offering’s unique value proposition and target audience pain points. Based on this insight, we wrote a series of emails with needed information. Each email was optimized for clarity, tone, and ofcourse action (CTA).
Preview
The Result
The campaign achieved above industry average open and click-through rates, with a noticeable lift in sign-ups and trial conversions. The client reported a convincing increase in lead engagement.
More Examples
We’ll be glad to share a private portfolio with links to our past work upon request. Feel free to get in touch to learn more.