If your answer is NO, kindly read this article. 

The next few minutes of reading may open new revenue-generating opportunities for your business.

Many small field service product companies are not taking full advantage of the Internet. This means they are missing on new leads, prospects and ultimately paying customers – every day, and in a huge number. 

It is an entrepreneurial tragedy that people who spend too much personal time on the net, neglect net’s power to boost their own business. #Entrepreneurs #contentstrategy

Share on X (Formerly Twitter)

Just a brief look at analytics will reveal people are constantly searching for FSM products on Google, with some keywords generating as much as 1k to 10k search volume worldwide every month. 

This is just a small instance. If you try the keyword ‘FSM’ or ‘Field service management’ with popular variations, I’m sure you’ll have promising data waiting to be explored. 

Many of the searchers must be in their final phase of making a purchase decision. If they can’t find you online, then what? Your competitors, who enjoy a popular online presence, will find them – making you lose a sale that could be yours.  

What’s making FSM entrepreneurs missing the online bus? What is stopping them? 

Let’s start with some questions. Questions that refuse to die and keep small field service management companies away from online platforms. 

1. As a small business owner, I have many priorities. One is to limit unrealistic expenses. Online services, being costly, don’t necessarily make a sense to me, as of now.

Cost factor governs everything I know. But downplaying online services citing cost reasons is not a practical thing to do. Online marketing is not expensive. In most cases, it is affordable than traditional advertising. 

A website, for example, is a small one-time yearly investment that keeps you connected with opportunities you never knew existed. It gives you worldwide coverage and keeps sales door open even when you are sleeping. Is this achievable with traditional advertising, such as if you buy Tv or Radio slots? No.  

Having a popular digital presence is not costly, and with easy access to digital platforms including social media where your audiences gather, your opportunities for growth exceed, your liability to spend lowers. 

2. I am too late for it. The Internet is not my cup of tea. 

There’s never a good time to get started with content marketing for your field service management. Of course, the market is competitive, but it does not mean you can’t make a cut. Even the old players fail if they lose consistency and new players spring up if they commit to a realistic strategy. It’s all about how you do it, when you do it and whether you do it with your full mind or not. 

3. Even if I start content marketing for my field service management product, how will I measure its effectiveness? 

With access to tools that provide actionable insights to your content performance, you are always in full control to continue or suspend your content investment. Although I believe it is always important to wait before you make a major decision.

4. Will I get quick results or be left in the whirlwind of promises and no value?

Expectations hurt when we talk about keeping patience. Digital & Content marketing is just like any other far-sighted activity. It will not boost your happiness overnight. But growth will happen faster if you maintain an active, engaging digital presence. Things become easier if your product is so good that people will readily want to use. 

A typical content marketing campaign should continue for at least 4 months to fetch actual results, even if your budget is low. 

What did I mean by actual ‘Results’? I did not mean ranking reports, link to published content, the number of people visiting a blog. Of course, they are part of the bigger picture, whereas the actual bigger picture is people ringing your phone and making a purchase.

How to make a content marketing strategy for your field service management business? And how to ace it every step of the way?

• Identify your digital target audience

To know who you need to target online, start by looking at who already use your services. For example, if most of your orders come from home security companies, target their CEOs, CIOs, CTOs on LinkedIn, Facebook and other social platforms. Reach out to them using paid ads, bylined executive blog posts on these platforms. 

Segmenting your digital customers means knowing who they are, what are their designations, which social platforms they frequently visit to, which type of content they read, etc to name a few. 

• Build stable digital assets 

Remember audience profiling is an act in continuity, and it will evolve with time, providing more insights for better marketing decisions. 

Once you have a pretty fair idea about who your customers are, shift your focus to building digital assets. To market your FSM business, you need to distribute your efforts across all these key assets – 

• Website 
• Social Profiles 
• Newsletters 
• Online Reviews 
• Blog 
• Online reviews 
• Q and A site
• Online listings  
• Maps 
• Influencer marketing 
• Engage with your audience 

Engagement comes in the form of increased staying time on your website, comments, likes, shares and it is rewarded when someone makes some action (Real Results).

Building digital assets is part of the job done, but to gather benefits out of it, you need to actively engage with your readers everywhere you leave a footprint.

Someone making a comment? Continue the discussion.

Someone placing a query after reading your blog? Reply in a jiffy and appreciate they read your content.

Someone just viewed your profile on LinkedIn? Send them a connection request with a personalized message. 

• Make the most of your content marketing on a limited budget

You can repurpose existing content, use employee branded content, and employ field guest bloggers to write for you.

Field service content management strategy is an evolving process. It doesn’t start instantly and it should not end abruptly. Start with a clear voice, and build fitting marketing message that makes the world a better place with happy service people.

Key Takeaways  

Real content marketing for field service management application or business starts with question and activity  

Thanks for reading! Did you like this marketing guide for any field service company? Or is there anything you still want to know? Let us know in the comment section. And for assistance with content marketing for your FSM business, just remember we’re here. Make a note of our contact details and get in touch next time you want to market your product successful online. 

The post How to market your field service management (FSM) product online? appeared first on SCW (seo content writer.in).

• We have a strict quality control policy. How do handle criticisms of your writing?
• What aspects of this content writing role do you think you will like? And what you won’t?  
• Tell us the one thing you like and dislike most about your current manager. 
• Did you check our website? As a writer, what do you think we can improve on our website?
• If we select you, how long will you stay here? 
• Are you able to accept your own limitations and share them openly?
• How do you feel most confident? Working solo writer or with a team writer, SEO, designers?
• How would you rate your content writing skills in on a scale from one to ten?
• What would you say are your strengths as a content writer?
• What is your ideal content strategy
• Which type of content works?
• How do you analyse the performance of content?
• How do you come up with fresh ideas?
• What is your SEO content promotion strategy
• What you think the content writing industry is going (in view of AI supremacy)

Let’s explain:

I understand the positive returns an organization gets by investing in a good content creator. I also understand the issues an organization faces by onboarding a mis-hire. 

As an interviewer, it is a tough task to compare and choose from so many people. Just when you think s/he is a good fit for the advertised role, someone comes and performs far better – leaving you in a string of thoughts, making you rethink your decision. 

The first step of taking an informed hiring decision depends on the quality of questions you ask. Here I cover a partial list of some fitting interview questions that could help you hire the perfect content resource. 

Before we start, please note – 

This article is for – 

This article is best consumed by recruiters and hiring managers, who will soon onboard fresh writing resource/s into their organization. 

If you are a writer looking for questions at the interview, this article is a good place for some insights. But it doesn’t end here. 

Preparing for the interview, planning your portfolio, getting ready with the right answers and the art of giving answers confidently to leave a good first impression…there’re a lot of things you should know as well. I will cover a separate article on this for you soon. 

Also, please note that the quality of questions should differ based on a number of factors, including the skill level of the interviewee, his experience, maturity level of the post he has applied etc. 

For eg., you would not ask a fresher “What did you learn from your work experience?” and to an experienced resource “Do you like challenges?” 

Also, the mode of employment makes some questions obsolete. If you are hiring a freelance writer, your priority is to know whether he will deliver quality work on time. Whether he will adapt to your company’s internal work policy is not actually needed here. 

So, while a variety of factors influence the type of interview questions for content writers; as an interviewer, it is in your best interest that before conducting the interview, you know what is your priority and you are defined about your objectives. 

Let’s Get Started – Questions You Must Ask to SEO Content Writers Before Hiring Them

Recruiters should have a very defined understanding of the activities the new resource is expected to perform, and all the questions should support this goal. 

The objectives of these content writer interview questions are to evaluate the interviewer’s readiness to work for your company, his capacity to take up the role, and his confidence to navigate the challenges that the job brings.  

These questions for content writers evaluate the writer’s readiness to perform well at the job

Share on X (formerly Twitter)

1. We have a strict quality control policy. How do handle criticisms of your writing? 

Nobody is a perfect writer. But the yearning to reach the state of perfection should not die. Writing is a vulnerable job – constantly making writers face the judgements of editor, reader, and boss. 

The plethora of feedback comes from different parts – and not all of these are going to be positive. A good writer should take criticisms positively, acknowledge the error and appreciate the feedback and most importantly apply the learning. While at the same time, a good writer should not have to accept every criticism.

2. What aspects of this content writing role do you think you will like? And what you won’t?

This should help you know whether the content writer has read about the requirements. The answer should justify the expectations of this role. The honest answer to this should focus on the diversity of the role and the (learning) takeaway.

For example, if the role requires the writer to spend a lot of time on social media, s/he should focus on the benefits of being actively attentive to social media, experiencing how businesses are thriving socially and how social is changing the digital landscape. 

3. Tell us the one thing you like and dislike most about your current manager. 

As a writer, it rarely becomes a pleasant experience to work with a cynical manager, who is ready to arrest you with every word, raise a complaint at the slightest of errors, leaves you in a messy situation, and always acts as a roadblock to your next pay hike. 

But not all managers are bad. There are people who are not raging egoist. They value relationship, appreciate work and often provide actionable, useful insights to help the writer grow as a co-employee and as a person. They treat everyone equally!

A good writing resource should be frank about his experience with the existing manager. He should not be judgemental yet provide a clear view of the professional relationship he shares with the manager.  

4. Did you check our website? As a writer, what do you think we can improve on our website?

A good writing resource, who really wants to make a positive difference, would never appear at the interview unprepared. A good candidate would almost always check your website – and for a writer – it is must. If the writer is able to identify loopholes on your website you never previously believed exist, there’s a high chance he would be good-fit for your company. The content of ANY website can be improved, and you can definitely expect good suggestions from a good writer. 

5. If we select you, how long will you stay here? 

Pardon me for telling this, but this is perhaps the silliest question at an interview. Yet. It is very popular. Silliest because do you think the writer will give you an honest answer?  He is looking for a better opportunity and that’s why he is here. So, he is likely to stay if he grows here.

But it is very unlikely that he can speculate his tenure at your office at this premature stage of engagement. And frankly, no one is going to stay forever. Unless you founded this company, would you like to spend the rest of your life here? 

These questions for content writers evaluate the writer’s confidence to perform well at the job

Share on X (formerly Twitter)

6. Are you able to accept your own limitations and share them openly?

Confidence comes from experience. Experience is gathered when you have skills. A good resource should be confident about his expertise, but he should always be open to improvement. A writer must have his own limitations and at the time of giving content writer interview, he would not be in a position to speculate the upcoming challenges. If he thinks he is perfect, and there’s hardly any criticisms he is likely to face, this is a red flag he is not the resource you are looking to hire. 

Pls note – If a resource openly accepts he has a lot of limitations (which I don’t think most people do), this is also not an optimistic reply. The art of acknowledging your limitations is to accept and work on them, but don’t let them get over you. If you had limitations which you no longer have, there’s no point making it linger in your memory. Forget and move on. 

7. How do you feel most confident? Working solo writer or with a team writer, SEO, designers?

This is a very important interview question to ask content writers. Many people gladly work solo without the intervention of office red tape and being bogged down by a superior other. And there are others, who don’t feel confident enough working independently. They thrive in a team and grow with a shared vision. If you are hiring a full time content writer, I think people who love teamwork are the best people, because of obvious reasons. But the resource should be able to take decision independently in toughest situations. 

8. How would you rate your content writing skills in on a scale from one to ten?

A good content writer would rate himself positively, while at the same time not over-promoting himself. 

9. What would you say are your strengths as a content writer?

A content writer’s biggest strengths are – Good research quality, playing with word, constructing sentences effortlessly, delivering original work, knowledge of user-oriented content, and Google algorithms, basic understanding of CMS and graphics and analytics tools, knowledge of using keywords etc, to name but a few.

These questions for content writers evaluate the writer’s capacity to perform well at the job

Share on X (formerly Twitter)

These questions directly evaluate his in-job skills. The more fluently a content writer answers the questions covering the core points, more likely it is that he is good. Not knowing any/most is a red flag, Knowing all/most is a positive sign  

10. What is your ideal content strategy?

A content writer – who knows his job – knows the value of a good content strategy.  While strategy differs based on many factors, any project’s content strategy should include all/most of these – 

• Understanding the target market 
• Researching competitors 
• Identifying the best content challenges 
• Create a dependable content schedule and calendar 
• Produce content 
• Distribute the written matters across relevant platforms
• Marketing and measuring the results and improve

11. Which type of content works?

Web content can be of many types, and there’s no straight forward list about the most useful content types. Any content is that’s written well, targeting user intent – works. Whether it is blog, PR, blog, video, infographics, social media etc. 

12. How do you analyse the performance of content?

Top metrics to measure content performance include 

• Traffic 
• Engagement 
• Business activity 

13. How do you come up with fresh ideas?

Content writers or web writers are just writers. They play with words, sit on the train of thought wishing to reach a destination where people are waiting to hear the message. But the process of writing is very hard. It requires patience and gathering fresh ideas is not very easy. For this, a writer needs to an avid reader. The web is a sea of information but provides ample scope for writers to find new ideas.

In this sense, I would say today’s writers are fortunate because they have such huge access to so many readily available resources. While I understand this, it is equally true that the best writing work was the ones done previously. Perhaps accessibility, overload of information is a roadblock for creativity 

Very few activities are as unpredictable, hard yet so fun and satisfying as writing. Only writers can understand.

Share on X (formerly Twitter)

14. What is your SEO content promotion strategy?

This is very important. Many people have this wrong notion that SEO writing is an overused term and it does not actually exist. If you write well, Google has to like it. But no. Google is here to curate the best info, but if you are expecting your work to be curated by the search engine, you should know what Google wants. This is where SEO content writing comes.

15. What you think the content writing industry is going?

Good, agile writers who want to grow and thrive in this field are those who constantly keep abreast with every latest development of the industry. Expect a positive answer from a writer. 

• Video content
• User cited content 
• Mobile content 
• AI in content (This topic needs a separate article to be written, accomodating information on what all AI related questions in seo content writers’ interview should an interviewer ask. We will soon publish part 2 of the article focusing on the theme)
• Smart device-oriented content 
• Data-driven content 
• Mosy importantly, writing content that solves the problem  

Other questions 

• How do you ensure the credibility of the information?
• What content management systems are you familiar with?
• Do you have any questions for us?
• Which content writing blogs do you read?
• What content writing tools do you use 

These are perhaps a bunch of very important content writing interview questions. This should follow with a writing test to evaluate the most important thing: Writing skills.

I once was asked to write about invisible ink, and write something about nothing. Such questions provide details about the thinking quality of the writer. I thought I wrote well, but I was not selected.

Thanks for reading!

Although I tried to make it comprehensive, it is still not an exhaustive list and surely not the best guide at all. But can we make it one so that together we can help recruiters find the most-fitting talent? What have been your experiences interviewing a content writer? Or as a content writer, which questions you found very interesting while facing an interview

If you want to outsource your next content writing project and searching for an SEO content writer in India brings you here, please talk now! 

The post Biggest Questions to Ask Before Hiring a Content writer appeared first on SCW (seo content writer.in).

“The Internet is populated with a never ending supply of information today. While it fills the gap of information void, what many unknowingly ignore to admit is that it is creating an information overload, meaning there is too much content to consume, but too little to actually get engaged with. ContentQnA will seek to solve this genuine problem,” says Robi Bhattacharya, content head of SCW.  He continues, “The blog will be regularly updated with a fresh set of content that will guide beginner content writers with everything they need to make a stable and successful career.” 

“From how to write content that ranks favorably on SERP to how to search for writing gigs that pays well to how to prepare a CV that gets attention and more; the blog will focus on helping new writers ace their writing skills, guide them for well-paying jobs and answer pressing questions they are likely to have in the onset of their career,” Robi further adds. 

The blog – soon to be accessible through the SCW website’s resource section- will have articles, case studies, reviews, career advices, FAQs, long form blogs, newsletters, video content and more from expert content writers and marketers who will bring in their experience and share what it takes to make one’s presence felt in the challenging profession. 

At a time when AI is not just challenging content jobs, but actually replacing them stage by stage, it is not just important but mandatory to upgrade skills and stay future proof. This new initiative from SCW should be helpful for new writers in this regard. 

The post SCW to launch a new blog to simplify learning content for beginners appeared first on SCW (seo content writer.in).

On top of it, the overdose of information is creating reader fatigue, which means creating content with staying power is tougher than it ever was.

One (proven) way to address this pressing issue is to find, and nurture your content tilt…

But what exactly is content tilt and why as a business, should you care?

We take a look!

What is content tilt?

Content tilt is a marketing term coined by Joe Pulizzi (founder of the Content Marketing Institute).

It refers to the unique perspective that makes your content unique from what’s already out there.

It’s about finding a gap in the market that no one else is addressing and using it as the foundation for your content strategy.

In other words, it is all about creating your own unique identity by focusing on original content your target audience needed, but did not get anywhere!

It is about breaking away from creating “just another piece of content.” And doing something new that’s highly valuable!

For businesses, especially those considering content services, identifying and leveraging a unique content tilt is crucial for success in today’s highly competitive digital environment.

Why is content tilt important?

• Differentiation from competition
  With so much content already available online, businesses need to find a way to distinguish their voice from their competitors. A well-defined content tilt means you’re not just adding more noise to the mix. Instead, you’re offering something truly original that your target audience can’t find anywhere else on the Web.
• Impressive SEO performance:
  Using content tilt, you can target profitable and less competitive keywords, which means search engines like Google may rank such content highly in SERP.
• Engaged audience:
  When businesses produce content that stands out, they attract a more engaged audience. Readers are more likely to share your content and become long-term followers if they feel your insights are fresh and relevant.

How to find your content tilt?

Creativity and a deep understanding of the industry are crucial prerequisites when it comes to finding your content tilt. Here’s an approach to pinpoint your tilt:

• Analyze your competitors:
  Start with competition. Check what your competitors are publishing. What topics are they focusing on? Are there any gaps in the content they’re offering? Look for areas not explored yet.
• Identify your core expertise:
  Consider what your business does differently. Do you have a particular expertise or experience that others in your industry lack? Maybe your business has a unique way of solving customer problems or a distinct process that you could potentially highlight in your content.
• Conduct keyword research:
  Tools like Google Keyword Planner, Ahrefs, Ubber Suggest (underrated but very useful for us so far) or SEMrush can help you find profitable keywords. Look for low hanging fruits keywords – terms that align with your unique perspective, while at the same time are easy to rank (preferably long tail, low competitive, high volume keywords).
• Test Your Ideas:
  Do not fully depend on a content tilt as soon as you get a calling. It is better to wait than to waste time and repent later. First of all, test different angles with smaller pieces of content. Check results (engagement rates, social shares, search rankings etc.,) to understand if it is working. keep experimenting with varied ideas until you get the promising one.

Examples of noticeable content tilts (2 inspiring cases)

Here are a few examples of content tilt that inspire and evoke attention:

• Red Bull’s focus on extreme sports: From cliff diving to skiing, flying, skateboarding…think of adventure, and extreme sports and one name that will knock the mind is Red Bull. Rather than producing generic, boring content focusing on beverages and associated lifestyle, they have developed a unique content tilt based on extreme sports and adventure. This tilt made them uniquely popular and created a loyal base of dedicated fans.
• Moz and SEO education: Moz’s content tilt revolves around high-quality SEO education. They stand out by offering in-depth, research-backed SEO content that informs, inspires, educates marketers of all maturity levels. This approach helped them become a trusted and known brand in the search industry.

Implementing content tilt into your business

After finding your content tilt, the next step is to incorporate it into your overall content strategy.

This involves creating a consistent flow of content that focus on your tilt, from blog posts to social media updates to videos. Remember, your content tilt should guide every piece of content you produce.

Now, while creating engaging content is crucial, you’ll also want to make sure it’s discoverable (get found by your prospects)

Here how to go about it:

• Optimize content headlines with focus keywords:
  Craft compelling, keyword-rich headlines that grab attention, inspires your audience to learn more about you!
• Use keywords as if they are not intentionally placed:
  Avoid keyword stuffing, and instead, integrate your chosen keywords naturally throughout the content.
• Do proper internal and external link building
  Link internally and externally by following a proper SEO strategy. Take help of experts if needed.
• Update Older Content:
  If you already have existing content, consider revisiting it to incorporate your new content tilt.

Final note: Make your content investment rewarding by finding and leveraging a strong tilt

Content tilt can elevate your business’s content strategy from ordinary to extraordinary.

By identifying a unique angle and consistently creating content around it, you’ll not only differentiate yourself from the competition, but also build a loyal audience and improve your SEO performance.

If you’re a business considering content writing and marketing services, remember that standing out starts with discovering your content tilt. In other words, since the market is highly competitive, finding your tilt surely makes sense!

Ready to explore how your business can benefit from a content tilt? Let’s talk about creating a content strategy that not only resonates with your audience but also ranks well on search engines. Contact us today to get started!

The post What is content tilt? (& how to find & nurture it?) appeared first on SCW (seo content writer.in).