A comon misconception is that blogs are facing a survival challenge in the age of video content. The truth is, blogs continue to perform exceptionally well in attracting highly targeted readers. Also, businesses that regularly post blogs, experience far better results on their content spends than those that don’t.

A few statistics to get started:

• More than 409 million people view over 20 billion pages each month on WordPress.com. (Source)
• 77% of internet users still read blogs. (Source)
• 80% of bloggers are driving strong marketing results. (Source)

So, blogs are a form of evergreen marketing. But what is SEO in blog writing?

What exactly is SEO in blog writing?

Generally speaking, SEO blog writing means writing blog posts in a way that helps them appear on Google, Bing, Yandex and on other search engines when people search for topics related to their content.

When it comes to SEO blog writing services, please undestand that it’s not just about keywords. It’s about knowing what your audience is searching for, meeting user intent, and structuring the overall content properly so that search engines can easily understand and rank it.

For search engines to understand and rank your blog favorably, you first need to write for your audience. If they like your blogs, stay on the page understanding what you’ve got to say, share your piece with others and perform positive actions such as clicking on CTAs, these signal search engines that you may have something valubale to say and it is worth ranking for.

SEO blog writing for search engines

Good SEO blog writers generally keep these points in mind and fetch actionable, popular blogs that consistently rank organically bringing in traffic for months, even years after you hit that “Publish” button.

1. Targets the right keywords (not just high volume keywords, but the ones with real intent. Long tail and low competitive keywords are low hanging fruits though).
2. Answers questions clearly helping readers get the best information.
3. Formats the entire blog in accordance with the best SEO practices. (There are many. For example, adding schema markup such as FAQs may help in some cases)
4. Keeps readability in check.
5. Updates content over time. (More specifically for non news blogs)

SEO blog writing for AI results

With search engines now using AI powered summaries (like Google’s AI Overviews or Bing’s Copilot), SEO blog writing also plays an important role in helping your content cited by the LLMs.

That means:

• Writing fact-based, and well structured content.
• Using headings and formatting that help LLMs understand what your context is.
• Adding original insights or data (This is because AI tools as of now seem to have an affinity to pull from credible, unique content.

So, with age, the goal of seo blogs has evolved. It’s no longer just rank on Google or other search engines, it is “be where your audiences are, no matter the platform.’

In SEO blogs, writing is 90%. Website health also decide its fate in search.

The real issues in SEO blog writing

Not all SEO blogs rank equally. It is interesting to note that while millions of blogs are posted daily, only a fraction of them make it to search results.

We hear these things all the time from clients searching for seo blog writing services:

“I’ve been posting blogs regularly, but nothing’s actually working.”

That’s because the blogs are missing one or more key pieces. Like keyword strategy, search intent, internal links, or structure that search engines can crawl and/or LLMs can understand.

“Writers I hired previously din’t understand my industry.”

Good writers convey thoughts flawlessly. Good SEO blog writers understand user intent, and they are updated on algorithm changes, other than being flawless in their communication.

“My blog reads like it was written by a robot.”

AI writing tools have a common writing pattern, and anyone who’s net savvy, can easily spot them. While AI can be beneficial in wide-ranging efforts in blog writing, using it to choose your words and dictate your emptions is outright wrong.

“I don’t know what topics to cover.”

It may seem a very basic issue, but making sure you’re covering what your audience is actually searching for is one of the hardest jobs in SEO blogs.

That’s where we come in.

SEO blog writing services

We write SEO blog posts that are actually useful, written for real humans by humans, and optimized for search engines and LLMs.

Whether you’re a startup, freelancer, growing business or a large brand, we can help you write and manage blog posts that rank on Google and other search engines, and get mentions in AI searches. Posts that people actually read and share.

What we deliver in each SEO blog writing order:

• A blog calendar with topics that are SEO-friendly.
• Keyword research.
• Topic selection.
• Publishing blog directly on your website. (WordPress or any other CMS)
• Procuring copyright-free images, and other visual elements to support the blog content.
• Carrying out all SEO activities needed to ensure the blog is SEO-friendly.
• Tailored tone and voice (whether you’re casual, technical, or in between)
• Revisions included (we care just as much about quality as you do)

At the end, what you get is a properly formatted post, technically ready for online appearances, regardless of platforms.

Since every client project is unique, if you have any custom requirements, please inform us about it during the initial phase of discussion. For example, a common requirement from SaaS and real estate clients is that they want to post regular blogs at set intervals and update older blogs to ensure they don’t lose on acquired rankings and relevance. This generally involves opting for blog management services – best for clients who don’t want to micro manage everything.

Process we follow:

1. We start with a conversation. Tell us what you need. If you’re without a solid plan in place, we can help build one.
2. We research your niche, audience, and keywords.
3. After the writing part is done, you review the piece. Every blog goes through edits by expert SEO copywriters before it reaches your mail box.
4. Before the blog is ready to publish, we provide meta descriptions, headers, and internal link suggestions if you need.
5. You start seeing results. You won’t see results overnight.

Please note: Even if a blog is optimized for SEO, there is no guarantee it will appear in your favored place overnight. However, we will try our best to ensure it gets results with time.

FAQs

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Sample Work

Website: WriteBlogging

Requirement

The requirement was to create a short, clear blog post that explains the difference between “Shoppe” and “Shop”.

It is a topic that had decent search volume and competition was relatively low, but wasn’t well covered with useful answers online.

Approach

We wrote a blog post that kept things simple, factual, and easy to understand. The idea was to help someone who might be confused between the two terms, no matter they were just curious or naming a brand.

We optimized the post with a clear title, structured subheadings, and SEO-friendly formatting. Keyword usage was kept natural, and the focus was to answer the user intent within the first few lines, then gradually add on to the context to provide the best information.

Result

Within a few weeks, the blog started ranking for key terms like “shoppe vs shop,” “shoppe meaning,” and several related searches. Most importantly, it climbed steadily without any backlinks or aggressive promotion. It resulted in repeated visits and opt ins of gated content, which was one of the goal matching the blog.

Preview

URL: https://writeblogging.com/shoppe-vs-shop-explained

More Examples

We’ll be glad to share a private portfolio with links to our past work upon request. If you’d like to see live examples of our SEO blog writing work, feel free to get in touch.